Case Study: Vision Solutions boosts lead generation and nurturing with Genoo

Vision Solutions generates leads for only a few dollars a day with Genoo

Vision Solutions, a worldwide provider of high availability and disaster recovery software, faced challenges with its lead generation campaign. Their html-based website and separate email vendor created duplicate lead records, making management difficult and time-intensive. They sought a more systematic way to manage multiple marketing contacts and turned to Genoo for its integrated microsite publishing and lead nurturing tools.

Genoo provided a unified solution that automated Vision Solutions' email communications and microsite management. The platform automatically deduplicated leads and triggered customized nurture campaigns based on user activity. This allowed the marketing team to operate independently without IT support. As a result, the campaign became their number one lead generation vehicle, producing high-quality leads and a tremendous amount of nurturing for a minimal cost, with the ability to easily track and measure revenue results.

Vision Solutions