Case Study: Pierpont Community & Technical College achieves 2500% ROI with Genoo

Pierpont Community & Technical College drives 2500% ROI with Genoo

Pierpont Community & Technical College's Continuing Education department sought a more effective way to target and segment their leads to grow class enrollment. They turned to the marketing automation platform Genoo to address this challenge.

Using Genoo, the department was able to easily identify segments of interest and target them with specific communications. In one campaign, this solution led to a 48% conversion rate and a remarkable 2500% return on investment from a $600 investment. Genoo provided deep metrics that offered significant value and advantage in achieving these results.

Pierpont Community & Technical College