Case Study: Oakwood Systems Group achieves marketing automation success with Genoo

Oakwood Systems Group boosts marketing automation in just 2 years with Genoo

Oakwood Systems Group's Managing Director of Marketing, Margaret Johnson, sought a marketing automation platform that could serve as a true partner. After more than thirty years in business, she was looking for a vendor, Genoo, that was collaborative and responsive, not just a software provider, to handle needs like lead nurturing and email campaigns.

Using Genoo, Oakwood Systems Group implemented a comprehensive solution for lead nurturing, email campaigns, newsletters, and lead scoring. The platform efficiently consumes RSS feeds to create formatted newsletters and provides outstanding data on recipients. As a result, Margaret Johnson manages her campaigns in just one day a week and considers Genoo the best vendor relationship she has ever had, eliminating any need to consider competitors.

Oakwood Systems Group