Case Study: Wildz Casino cuts CPAs and grows sign-ups with Genius Sports programmatic ads

Wildz Casino cuts CPAs with programmatic ads

Wildz Casino, part of Rootz Ltd, wanted to grow its brand across multiple iGaming markets by acquiring new players at scale, driving sign-ups and deposits, retargeting interested users, and lowering CPA. To help achieve this, Genius Sports supported a series of localized programmatic display campaigns across multiple territories.

Genius Sports used its exclusive audience network, look-alike models, algorithmic pacing, custom bidding, and brand safety controls to prospect and retarget users with relevant ads. The result was thousands of new players acquired, CPA targets beaten across every region, and above-average FTD value, with Wildz Casino reporting strong year-round return on ad spend from Genius Sports’ media buying service.

Wildz Casino

Patrik Lööf

Head of Programmatic