Case Study: Football DataCo enhances Premier League tracking and insights with Genius Sports

UK football breaks new ground with skeletal tracking tech

Football DataCo, the official data rights holder of UK football including the English Premier League, wanted a tracking partner ahead of the 2019/20 season to provide coaches, fans, and broadcasters with the highest quality data and deeper insight into team and player performance. Genius Sports was selected as the Official Tracking Provider through its Second Spectrum technology.

Genius Sports installed computer vision-powered tracking in every Premier League stadium, delivering real-time data such as shot velocities, passing options, and defensive distances, and later expanding the partnership in 2022 to include sub-second skeletal data. The solution unlocked automated virtual play renders and new applications for augmented broadcasts, officiating, fan experiences, and performance analysis, with Premier League clubs also using Genius Sports’ Insight feed to enhance team and player metrics.

Football DataCo

Adrian Ford

Football DataCo