Case Study: Tipico achieves leading market uptime in in-play betting with Genius Sports

Tipico beats targets with leading market-uptimes

Tipico, a leading German sportsbook operator, wanted to strengthen its live betting offering because in-play betting is a core revenue driver. Working with Genius Sports, Tipico aimed to increase market uptime for key sports like football, basketball, and tennis to improve turnover and player retention.

Genius Sports supported Tipico with world-class sports data, trading models, and bespoke trading templates, powered by official venue data and flexible settings in the Genius Trading Console. The result was a highly immersive in-play product that delivered over 4 minutes of extra uptime per football game, over 100 seconds per basketball game, and 6% more uptime per tennis match.

Tipico

Andre Zammit

VP, Sportsbook