Case Study: The Telegraph boosts fantasy football engagement and revenue with Genius Sports

The Telegraph monetises fans with fantasy game

The Telegraph, a major UK-based publisher, had run a fantasy Premier League game for more than 20 years but needed to modernize it to stay competitive, improve the fan experience, and create new revenue opportunities for itself and its partners. Genius Sports helped The Telegraph reimagine Telegraph Fantasy Football with a smoother, more engaging product for web and app users, along with better monetization options.

Genius Sports built a custom fantasy game platform with a bespoke scoring system, slick front-end UX, programmatic ad inventory, bespoke sponsorship placements, and a dynamic Assistant Manager feature that let fans buy extra entries and access enhanced stats. The result was 100% product uptime, more than 100,000 active players, and over 10 million user sessions per season with an average dwell time of over 5 minutes, while also maximizing ROAS and delivering strong value for sponsors like Bet365.

The Telegraph

Steve Stiles

Director Sports & Comm