Case Study: Sky Bet becomes the UK's go-to sportsbook with Genius Sports

Sky Bet (Flutter) become UK's go-to sportsbook

Sky Bet, part of Flutter, wanted to stand out in the UK sportsbook market by offering a best-in-class live football betting product. To do that, it needed Genius Sports to provide high-quality, tailored in-play content that could support its goals of creating a more immersive experience, increasing live betting turnover and margins, and keeping players engaged at peak times.

Using Genius Sports’ LiveData and LiveTrading services, along with the Genius Trading Console, Sky Bet gained official data feeds, outsourced pricing, and a bespoke high-availability cash out feature while retaining control over strategy, margins, and odds ladders. Genius Sports helped power one of the UK’s fastest and richest in-play football offerings, delivering leading market uptimes, an award-winning user experience, and consistent growth in revenues and player base.

Sky Bet

Andy Wright

Trading Director