Case Study: Showmax boosts FIFA World Cup ad recall with Genius Sports

Showmax increases FIFA World Cup ad recall by 11%

Showmax, the South African streaming platform owned by MultiChoice, wanted to drive more Showmax Pro subscriptions and increase awareness of its FIFA World Cup coverage. Working with Genius Sports and Meta, the company needed dynamic video ads that could target football fans on Facebook and Instagram with timely, contextual messaging.

Using Genius Sports’ Genius Creative solution, Showmax automated video ads at scale with live sports data such as match schedules, countdowns, scores, team details, and key in-game moments. Genius Sports helped deliver the campaign across Facebook and Instagram formats, and the results included an 11% lift in standard ad recall, a 2.1% lift in intent, a 1.6% lift in recommendation, and more than 4,600 incremental website lead conversions.

Showmax

Axel Schiefer

Manager: Paid & Owned Digital Media