Case Study: Oreo boosts engagement and sales with Genius Sports personalized dynamic creative

Oreo proves the value of personalised dynamic creative

Oreo worked with Genius Sports and its agency Performics to run a tailored social media campaign across multiple regions. The challenge was to grow awareness and sales while localizing messaging and creative for each target market and serving ads at highly relevant times.

Using Genius Sports’ creative performance platform, Oreo built dynamic social video templates that could be automatically customized into localized, multilingual variations and distributed at scale with live data and contextual triggers. Genius Sports also enabled multi-variant testing and intelligent decisioning, helping Oreo achieve a 165x increase in CTR for shoppable ads, 60% higher VTR versus Mondelez benchmarks and broad audience ads, and a 46% higher ad recall ranking in a Facebook Brand Lift study, while saving about 75% of production time versus manual ad creation.

Oreo