Case Study: Los Angeles Rams boost fan engagement and sponsor value with Genius Sports

Los Angeles Rams boost SoFi Stadium fan engagement for 70,000 fans with Genius Sports

The Los Angeles Rams aimed to enhance fan engagement at the 70,000-seat SoFi Stadium and increase sponsorship revenue. They faced the challenge of meeting modern fan expectations for data-rich, interactive content and sought to create a world-leading live sports venue. To achieve this, the Rams partnered with Genius Sports.

Genius Sports implemented its GeniusIQ data and AI platform to create immersive, data-driven augmented highlights for the stadium's Infinity Screen. The solution used official NFL data to display real-time player stats and sponsored graphics for partner Verizon. This provided greater value for Verizon and brought fans closer to the action. As a result, Genius Sports delivered a new standard for in-stadium experience and unlocked premium augmented advertising inventory for the Rams' key partner.

Los Angeles Rams