Case Study: HollywoodBets launches South Africa’s first BetBuilder with Genius Sports

HollywoodBets nets market-first BetBuilder launch

Genius Sports worked with HollywoodBets, South Africa’s leading sportsbook, to launch a first-of-its-kind same-game-accumulator product ahead of the 2018 FIFA World Cup. The customer wanted to move quickly to become first to market, introduce an innovative pre-match betting option, and boost turnover and margins on major football fixtures.

Genius Sports tailored and launched BetBuilder for HollywoodBets across retail and online in just two weeks, branded locally as Same Match BetBuilder. The product has remained the most popular of its kind in South Africa, with more than 140,000 same-game accumulator bets created per month in the first half of 2021, an average margin of 14% per bet, and use across 100+ competitions.

HollywoodBets

Dermot O'Connell

Executive - Betting Ops