Case Study: Heineken boosts fan engagement and table bookings with Genius Sports data-driven video ads

Heineken drives sales with data-driven video ads

Heineken, working with Genius Sports, wanted to engage UK sports fans during UEFA Euro 2020 and drive table bookings at pubs and bars through social media ads. Using Genius Sports’ SaaS-based solution, the brand aimed to create dynamic video content that reacted to live match moments and stood out in crowded social feeds.

Genius Sports delivered contextual, data-driven video ads with live countdowns, real-time match messaging, and refreshed creative variations across feed and stories placements. The campaign produced more than 500 unique videos, reached over 16 million users, and achieved 183% higher CTR than brand benchmarks, 16% lower CPM, and 2x higher brand association in a Facebook Brand Study.

Heineken

Jimmy Hughes

Social Lead