Case Study: Football Association of Singapore boosts fan engagement with Genius Sports

FA Singapore attracts fans with data-led strategy

The Football Association of Singapore needed to better engage and retain local fans while competing with major European leagues for attention. To do that, it wanted to make better use of live game data to create more immersive digital experiences before, during, and after matches, and it looked to Genius Sports for support with digital engagement, live data capture, and competition management.

Genius Sports implemented Football LiveStats and competition management solutions, enabling the Football Association of Singapore to capture live pitchside data for all fixtures and power real-time website updates. The result was a significant increase in website traffic, 100% fixture coverage via Football LiveStats, and five unique content widgets hosted onsite, while also reducing manual reporting work and making the move to digital seamless.

Football Association of Singapore

Jonathan Wong

Commercial Director