Case Study: Domino’s boosts orders and ad performance with Genius Sports dynamic video creative

Domino’s drives orders with data-driven creative

Domino’s worked with Genius Sports after seeing social engagement from campaigns drop off quickly. The global pizza chain wanted to repurpose a recent TV campaign to retarget existing customers with dynamic video ads that would help increase conversions and website purchases, with a focus on Facebook and audience interests such as sports and TV.

Using Genius Sports’ platform, Domino’s turned existing ATL creative into more than 1,000 targeted videos that were automatically adapted and scheduled for different audience interests, including family, Christmas, TV box sets, and football. Genius Sports helped deliver a campaign that increased website purchases by 88%, improved return on ad spend by 23%, and lifted view-through-rate by 120%.

Domino’s

Kathy Connolly-Livings

Paid Media Manager