Case Study: Betway boosts app installs and click-to-install rates with Genius Sports

Betway drives action with data-driven social videos

Betway, a leading online sportsbook with a strong presence across Europe, Africa and Latin America, wanted to acquire new players by promoting football betting across social media. The company needed a way to share live odds and markets at scale while standing out with dynamic, creative ads, and turned to Genius Sports for support.

Genius Sports used its platform to combine fully customizable dynamic templates with Betway’s live odds API, then automated the distribution of odds-driven ads across Facebook using Dynamic Product Ads and behavioural data. The campaign delivered a 186% increase in click-to-install rates, a 31% reduction in cost per install, and 116% more app installs via Facebook, helping Betway improve engagement, conversion, and app acquisition.

Betway