Case Study: Betsul achieves 18% football trading margin with Genius Sports

Betsul wins with 18% football trading margin

Betsul, one of the largest sportsbooks in Latin America, wanted to expand into new markets including Brazil without taking on the cost and complexity of building a larger trading team. The company needed localised content, pricing, and risk management that would better appeal to Brazilian players while supporting pre-match and in-play betting across key sports.

Genius Sports provided Betsul with its fully managed Genius Trading Services solution, delivering bespoke odds and risk management for Brazil, including local LatAm leagues, tailored trading settings, bet limits, and player profiling. Genius Sports also managed liabilities on odds feeds from other suppliers, helping Betsul grow sportsbook revenue across multiple markets without hiring extra traders and achieving an 18% trading margin across football content, with more than 200,000 events traded per year and 30,000+ Latin American sports fixtures traded per year.

Betsul