Genius Division
24 Case Studies
A Genius Division Case Study
The customer, Wolf Laundry, a UK supplier of commercial laundry equipment, was spending £3,000 monthly on Google Ads but receiving zero leads. Their website had a critical 10-second load time, causing over half of their paid clicks to never land. Genius Division was brought in for consultancy, website design, and development to address this challenge.
Genius Division completely rebuilt the website from scratch, prioritizing speed and a conversion-focused design. They implemented dedicated landing pages and proper conversion tracking. The new site's load time was reduced to one second, and it now generates 150–200 leads per month, turning the previously wasted ad spend into a productive return.