Case Study: Glasscraft Decorative Ltd streamlines quoting and order tracking with Genius Division

Glasscraft Decorative Ltd gets 60–80 quote requests a month with Genius Division

Glasscraft Decorative Ltd, a major UK independent glass manufacturer, faced the challenge of an outdated 15-year-old website that was slow, failed to represent their scale, and provided no self-service tools for customers, leading to excessive phone calls for quotes and order updates. Genius Division was engaged to undertake a comprehensive project involving consultancy, system design, and website development to rebuild their online presence into a functional tool.

Genius Division designed and developed a new website featuring a Quick Quote tool and live order tracking integrated directly with the manufacturer's system. The solution also included a complete product catalog and authentic photography of the client's actual team and facilities. This resulted in 60-80 monthly quote requests and 100-200 monthly uses of the self-service order tracker, significantly reducing phone calls. The project by Genius Division successfully transformed the site into a vital operational asset that now serves 1,000-2,000 users monthly.

Glasscraft Decorative Ltd