Case Study: Cannon Hall Farm boosts ticket sales and visitor engagement with Genius Division's custom ticketing system

Cannon Hall Farm sells £10m+ in tickets with Genius Division

Genius Division worked with Cannon Hall Farm, a popular UK visitor attraction, which was constrained by a generic off-the-shelf ticketing platform. The software could not support the farm's unique needs, such as weather guarantees, bundled tickets, and online events, forcing the business to operate around its limitations instead of the other way around.

Genius Division designed and built a completely custom ticketing system and member portal called Passport. This bespoke solution handled all the farm's specific requirements, resulting in over £10 million in ticket sales, 200,000+ registered users, and a 12.9% year-on-year increase in revenue. The system also successfully managed new revenue streams like paid parking and online livestreamed events.

Cannon Hall Farm