Case Study: Barnsley College achieves higher website traffic and conversions with Genius Division

Barnsley College boosts digital engagement with Genius Division and 365,000+ annual visitors

Genius Division partnered with Barnsley College, whose outdated, mobile-unfriendly websites were failing to attract and convert prospective students, risking enrollments. The challenge involved five separate sites that were slow, difficult to manage, and ineffective at turning interest into applications.

The solution was a complete, mobile-first rebuild of all five websites on a shared, easy-to-manage platform. Genius Division delivered a consistent foundation that allowed for distinct college brands and empowered the marketing team to update content swiftly. The results were significant, with the estate now drawing over 365,000 annual visitors, double- and triple-digit percentage growth in traffic and social referrals, and a dramatic increase in conversions, including 10,000 "apply now" actions at one college alone.

Barnsley College