Case Study: The Snooker Gym boosts memberships and organic rankings with Genie Crawl

The Snooker Gym - Customer Case Study

The Snooker Gym, led by professional snooker coach Nic Barnes, needed a website revamp that matched its brand, improved online visibility, and added a membership model alongside its face-to-face coaching services. Having already built and managed his own site, Nic wanted to continue dominating the snooker coaching market while modernizing the user experience and expanding his online offering. Genie Crawl was brought in to support the project.

Genie Crawl redesigned and updated The Snooker Gym website with a fresher look and membership functionality, while carefully preserving SEO value through 301 redirects and site structure management. As a result, The Snooker Gym saw a strong increase in paying subscribers, creating a new recurring revenue stream, while also improving rankings and organic traffic across the site with no drop in search performance.

The Snooker Gym

Nic Barrow

Owner