Case Study: Racing Odds streamlines tip management and grows affiliates with Genie Crawl

Racing Odds - Customer Case Study

Genie Crawl worked with Racing Odds, the horse racing tipster business run by Paul Towers, who came to the project as an internet novice. He was previously sending tips manually by email and needed a custom-built website with a full members area, plus a backend to manage daily tips, results, members, and affiliates.

Genie Crawl delivered a conversion-focused website with a custom admin system that let Paul upload tips, update results, manage subscribers and affiliates, and pay affiliates from one place. As a result, Racing Odds now has a fully functional platform, takes Paul less than 5 minutes a day to post tips and results, and has helped him achieve positive profits in 9 of 10 months along with strong affiliate and review-site endorsements.

Racing Odds

Paul Towers

Racing Odds