Case Study: ALMA Edizioni increases book sales by 15% with Genially

ALMA Edizioni increases book sales by 15% with Genially

ALMA Edizioni, a publisher specializing in teaching Italian as a foreign language, faced the challenge of integrating digital content into its print-dominant classrooms. Their digital resources were underutilized, so they needed a frictionless way to enrich physical textbooks with interactive experiences accessible via mobile devices. To address this, they turned to the vendor Genially.

The solution involved integrating Genially-created interactive content, such as dynamic activities and pronunciation exercises, directly into textbooks via QR codes. This strategy, implemented by Genially, resulted in a 15% increase in book sales for the first adapted title and engaged over 1,000 teachers. The initiative strengthened ALMA's position as an innovative publisher and significantly enhanced the value of its educational materials.

ALMA Edizioni