Case Study: ShapeUp achieves scalable localization into 23 languages with Gengo

ShapeUp - Customer Case Study

ShapeUp, a social wellness platform, needed to localize its website and service for multinational, non-English-speaking clients. The team faced a large-scale challenge: translate more than 55,000 words into 23 languages, quickly and professionally, while using a user-friendly system to manage multiple languages in parallel and integrate them into the platform.

Gengo’s efficient API, scalable low-cost translations and high level of support met ShapeUp’s requirements, including provision of several non-standard languages at the same price. Using Gengo alongside the String management tool, ShapeUp launched in 23 languages on a tight timeline, immediately serving large global clients and positioning the company to expand its international reach and impact.

ShapeUp

Jane Dickinson

VP of Product Marketing, Research & Implementation