Case Study: Plackal achieves triple downloads and rapid global expansion with Gengo

Plackal - Customer Case Study

Plackal is an India-based mobile software company that builds consumer apps—most notably LoveCycles, which has over three million downloads and 130,000 daily active users and tops app charts in countries like South Korea, Italy, Mexico, the US and Russia. As Plackal scaled internationally, frequent product updates created new strings of text and they struggled to find translators who could handle small, rapid-turnaround jobs without restrictive word limits.

By using Gengo’s on-demand translation service, Plackal gained the ability to submit orders instantly and get high-quality human translations the same day, often within an hour, regardless of text length. The faster, flexible localization process helped Plackal triple worldwide downloads and establish strong customer bases in South Korea, Russia and Italy while keeping their development cycle moving.

Plackal

John Paul

CEO