Case Study: BedandBreakfast.com achieves 50%+ translation cost savings and faster localization with Gengo

BedandBreakfast.com - Customer Case Study

BedandBreakfast.com, part of the HomeAway travel family, connects travelers with bed and breakfasts and inns worldwide. With two-thirds of its international members in Europe, the company needed to localize the site to better communicate with innkeepers and grow membership across key US and European markets, so it began translating core pages and onboarding flows into Italian, French, Spanish and later German.

To scale efficiently they built localization processes, glossaries and style guides and partnered with Gengo to translate priority marketing and product pages first. The switch delivered higher-quality content, faster turnaround and a >50% reduction in translation costs, driving quick membership growth among German speakers and a measurable uplift in international ROI.

BedandBreakfast.com

Bevin Morgan

Marketing Specialist