Case Study: Luxury online retailer Amara achieves 650% revenue growth in France with Gengo

Amara - Customer Case Study

Amara, the UK’s leading luxury homeware and accessory retailer, faced the challenge of localizing a massive, fast-growing catalog (doubling to ~30,000 listings) to better serve customers in France. With no prior localization experience, the team needed a high-quality, scalable solution that wouldn’t harm SEO or slow their launch.

They integrated Gengo’s API for affordable, human-quality translations and launched the French site on schedule. Within 45 days they saw dramatic results: French traffic +700%, SEO traffic +500%, conversion rate +20% and revenue from France up 650%, and Amara continues to use Gengo for ongoing localization.

Amara

Tom Freeman

Marketing Manager