Gengo
13 Case Studies
A Gengo Case Study
3Q Digital, an independent digital marketing agency that helps clients acquire customers across channels, faced a bottleneck when launching international SEM campaigns: sourcing and coordinating individual translators for short, time‑sensitive projects. Negotiating rates, checking availability and assembling language pairs could take up to a week, require sending work to many translators, and leave small jobs unaccepted or unresolved by machine translation.
Gengo’s on‑demand crowd and streamlined order process eliminated that workflow clutter, cutting turnaround time and costs while providing access to a wider set of language pairs (including Thai and Indonesian). As a result, 3Q Digital reclaimed dozens of hours previously spent sourcing talent and now focuses on strategy, campaign launches and optimization for clients expanding globally.
Laura Rodnitzky
VP of People