Case Study: Warner Music Group achieves a fast, secure Web 2.0 music portal and increased fan engagement with GeneXus

Warner Music Group - Customer Case Study

Warner Music Group tasked GeneXus with building a new web portal for Warner Music Brazil that could showcase artists’ music with outstanding design, flexibility and Web 2.0 features. To meet this brief the site was developed with GeneXus X and designed using the mCMS (music CMS) tool from InStyle Digital Marketing to support streaming, video, artist pages and newsletter distribution.

Using GeneXus X (with .NET generation and SQL Server 2005), the vendor delivered a secure, fast-to-develop portal leveraging AJAX, HTML improvements and user controls. The GeneXus-based solution let fans discover new artists, watch videos, listen to tracks and subscribe to newsletters, while simplifying data loading and enabling marketing activities—building fan databases, running contests and supporting online sales across Brazil.

Warner Music Group