Case Study: Tecnol (Latin America's leading eyeglass-frame manufacturer) achieves real-time mobile sales and streamlined order processing with GeneXus

Tecnol - Customer Case Study

Tecnol, the leading eyeglass‑frame manufacturer in Latin America with more than 1,400 employees and over 2.5 million frames sold annually, needed to streamline its sales cycle and give business agents broader, real‑time access to data. GeneXus (with distributor Heurys in Brazil) provided a flexible, agile solution by delivering a GeneXus application generated for .NET and using MS SQL Mobile to run on Pocket PCs and mobile devices.

GeneXus implemented an online, multi‑platform synchronization system (3G/EDGE/GPRS, Wi‑Fi, ActiveSync, dial‑up) so agents update products, clients and accounts receivable daily and transmit purchase orders from any store in Brazil with immediate factory confirmation. The GeneXus solution streamlined Tecnol’s sales process, expanded field data access, and maximized performance across mobile and web environments, enabling real‑time order processing for a company handling millions of frames annually.

Tecnol