Case Study: Roche Brasil achieves streamlined, secure mobile sales reporting with GeneXus

Roche Brasil - Customer Case Study

Roche Brasil faced a cumbersome, paper‑and‑Excel based reporting process for its Diabetes Division sales force that slowed service and created security and tracking issues. To address this, the company adopted a GeneXus‑based approach integrating Clarify CRM (using Data Views) with mobile pocket PCs to replace manual worksheets and email-driven administration.

Heurys Tecnología implemented the GeneXus solution—using .NET Mobile/.NET Web and web services—to deploy 30 pocket PCs across Brazil within 30 days, allowing reps to record visits on the device and transmit updates instantly. The GeneXus-enabled system eliminated stacks of paper and manual controls, ensured secure, time‑stamped records (visitor, date/time, actions), streamlined the marketing team’s workflow and saved significant time for the administrative area.

Roche Brasil