Case Study: Mormaii achieves a tailor-made CRM for improved customer and market management with GeneXus

Mormaii - Customer Case Study

Mormaii, a fast-growing surf product company with over 40% average growth in the prior four years, 150 factory employees and an international network of 25 shops and 37 licensed manufacturers, needed a Customer Relationship Management system to better know and manage its market. To address this, Mormaii engaged ISO Enterprise to implement a tailor-made CRM solution built with GeneXus technology.

ISO Enterprise deployed the ISO Gesac CRM developed with GeneXus (using Gxquery, .NET and SQL Server) to provide an integrated, modular customer-service platform and corporate market knowledge base. The GeneXus-based solution centralized customer and competitor information for marketing and quality teams, enabling Mormaii to identify customer needs, compile actionable data and more effectively manage its network of stores and licensees.

Mormaii