Case Study: MaddenCo helps customers stay ahead of competition with GeneXus

MaddenCo - Customer Case Study

MaddenCo develops software for tire dealers and truck stop services, serving more than 270 clients across 1,700 locations. To help its customers stay ahead of the competition, MaddenCo needed a way to deliver real-time information through a mobile application that would let users check inventory, review transactions, and access accounts receivable and payable anytime, anywhere.

Using GeneXus and its Smart Device Generator, MaddenCo’s team received one week of training and built the app in-house without hiring additional staff. GeneXus enabled them to reuse existing web services and generate apps for iOS, Android, and Blackberry, with the initial version completed in about 30 days of development spread over six months. As a result, MaddenCo became more efficient, reduced its developer count from 10 to 3, and strengthened its ability to deliver innovative, cross-platform software quickly.

MaddenCo

Kim Angermeier

Chief Executive Officer