Case Study: Group Riquelme Paraguay automates sales and distribution across 170+ routes with GeneXus (CPG Premium & CPG Mobile)

Group Riquelme Paraguay has new software for sales, distribution and logistics

Group Riquelme Paraguay — through its beverage division Emcesa, maker of brands like Niko and De la Costa — needed a modern sales, distribution and logistics system to support its leading market position. The solution chosen was CPG Premium® and CPG Mobile®, sales and distribution software developed on the GeneXus platform.

CPG Soft implemented CPG Premium® (back office) and CPG Mobile® (Android mobile sales) built with GeneXus, starting with the Encarnación distribution center in July 2014 and rolling out mobile sales across 25 routes there. The deployment automated the sales force, and today the Asunción center administers over 170 sales routes and roughly 100 delivery routes, improving distribution efficiency and supporting Emcesa’s market share—solutions powered by GeneXus.

Group Riquelme Paraguay