Case Study: UCM Uruguay (paramedic services provider) boosts member retention by predicting 80% of cancellations with GeneXus

Data analysis enables increased membership for medical emergency services

UCM, a provider of pre-hospital medical emergency services and complementary clinics, faced rising churn and needed a full data analysis solution to predict de-registrations and segment subscribers for retention and cross-selling. They engaged Datalab to design the analytics work, implemented using GeneXus to deliver the required predictive and segmentation capabilities.

Datalab built a De-registration Trends model with GeneXus that identifies over 80% of members who will request cancellation within the next six months and produced eight distinct subscriber segments by service type and frequency. These GeneXus-enabled outputs let UCM prioritize retention campaigns, target high-value and at-risk members, and pursue cross-selling opportunities—delivering measurable prediction accuracy (80%) and clearer operational priorities for preserving and growing membership.

UCM