Case Study: Balboa Records achieves an interactive music portal and streamlined digital distribution with GeneXus

Balboa Records - Customer Case Study

Balboa Records, the leading independent Hispanic record company in the United States, needed to rapidly improve its web presence and make content updates easier — its existing site built with plain HTML and ASP limited functionality. In-Style Digital Marketing implemented a solution based on GeneXus technologies, using GXportal and GeneXus-developed applications to modernize the site and meet Balboa Records’ requirements.

Using GeneXus and GXportal, the new portal delivers news, music, videos and a searchable catalogue of over 800 products, plus newsletter delivery and an exclusive registered-radio area. GeneXus-built applications add audio/video streaming and allow registered radio stations to download high‑quality MP3s, streamlining marketing distribution, eliminating the need to ship physical promo copies, and improving user engagement.

Balboa Records