Case Study: TV Azteca achieves 50% faster development and up to 70% cost savings with GeneXus

Azteca maximum productivity with GeneXus technology

Azteca, the second-largest provider of Spanish-language TV content (TV Azteca) within Grupo Salinas, needed to adapt to fast technological change, streamline internal processes, improve client engagement, and reduce costs while delivering error‑free, future‑proof solutions. To meet these goals they began using GeneXus — a “software that makes software” — four years ago to accelerate development and lower total cost of ownership.

Using GeneXus, Azteca built an artist-tracking page, a telenovela production planning/control system, Grupo Salinas IP management, and a mobile programming-guide app. GeneXus cut time from analysis to implementation by 50%, delivered approximately 70% development savings and 60% maintenance savings, and removed OS/language lock‑in to simplify future migrations.

Azteca