Case Study: ATLAS Publishing Group achieves 400% faster development and real-time sales monitoring with GeneXus

ATLAS Publishing Group selected GeneXus for developing its new smart device platform

ATLAS Publishing Group selected GeneXus to develop a new smart device platform for Android to enable real‑time data management and both qualitative and quantitative follow‑up of its sales force. The company needed a Command Dashboard to monitor salesperson performance, send alerts for non‑compliance, and support management tasks, while facing limited internal resources and difficulty finding developers for its existing tools.

Using the GeneXus tool, ATLAS implemented the Android platform and dashboard in three months with a three‑person team instead of the estimated 12 months and five people, increasing time productivity by 400% and reducing workforce needs by 40%. GeneXus delivered multi‑platform capability, lower costs, and real‑time sales monitoring that optimized salesperson performance and simplified ongoing system maintenance.

ATLAS Publishing Group

Sergio Iván Aquino Britez

Head of the Systems Development Area