Case Study: Madame Hibou launches a high-design, high-impact e-commerce site and boosts sales with GeneXus

An original case combining fashion, science and e-commerce with GeneXus

Madame Hibou, a Uruguayan garment brand inspired by science and recognized by UNESCO and IIBCE, needed a global‑level e-commerce site with top‑level design and sophisticated user controls to position its products and convey its science‑meets‑fashion identity. They selected GeneXus for its flexibility, speed, multi‑platform capabilities and suitability for agile development to deliver a distinctive online shopping experience.

Using the GeneXus platform, the team rapidly built a polished, multi‑platform e-commerce site featuring advanced UI elements such as a product grid, magnifier-enabled product detail pages, and a Pinterest‑style campaign grid. The GeneXus solution produced immediate visual impact and commercial results—shortly after launch the site drove high sales numbers and widespread engagement across social networks.

Madame Hibou

Victor Sabbia

In Charge of the Technology Project