Case Study: MaddenCo achieves major efficiency gains and modernizes legacy systems with GeneXus

4 reasons, deemed outstanding by MaddenCo (USA)’s CEO, for using GeneXus LOW CODE platform for 20 years

MaddenCo, a US software company serving tire dealers, faced the common challenge of modernizing legacy systems and delivering new multi-platform and mobile functionality without a large development staff. To address this, MaddenCo has used the GeneXus LOW CODE platform for 20 years to migrate legacy code, add web service integrations, and accelerate platform transitions.

Using GeneXus, MaddenCo implemented web-service integration and single-source multi-platform development (including iOS/Android) while preserving core code from the 1990s. The GeneXus solution let them avoid third-party vendors, shrink their development team from about 10 to 3, maintain long-tenured developers, rapidly deliver a mobile app, and improve competitiveness and productivity across their product line.

MaddenCo

Kim Poynter

Chief Executive Officer