Case Study: Summit Veterinary Pharmaceuticals streamlines online ordering with Genetic Digital

Summit Veterinary Pharmaceuticals improves ordering with Genetic Digital and hourly backups

Summit Veterinary Pharmaceuticals, a UK-based veterinary specials manufacturer, faced challenges with an inefficient website that created friction for customers and internal teams. Their outdated platform featured unclear navigation, difficult content management, and manual order handling processes. They engaged vendor Genetic Digital to design and deliver a more efficient digital ordering platform that integrated with their CRM and OrderTime systems.

Genetic Digital developed a modern, mobile-responsive Drupal website with a custom integration to OrderTime via REST API, enabling automated order and customer data flow. The solution streamlined the online ordering experience, successfully migrated legacy data, and was validated through invite-only customer testing. The new platform received great customer feedback and made a huge difference to internal efficiency for Summit Veterinary Pharmaceuticals.

Summit Veterinary Pharmaceuticals