Case Study: Medac Pharma improves user journeys for BC Care with Genetic Digital

Medac Pharma launches a compliant WordPress site with Genetic Digital and 24/7 monitoring

medac Pharma approached Genetic Digital with a challenge for their BC Care urology brand. Their existing website for healthcare professionals and patients was difficult to navigate due to a poor structure and outdated UI, making it hard for visitors to find essential information on non-muscle invasive bladder cancer.

Genetic Digital redesigned the website on the WordPress CMS, implementing an improved UX with a clear site map and a modern UI that adhered to brand guidelines. The solution included robust hosting, regulatory compliance, and GA4 integration. The result was a user-friendly, compliant platform that met medac Pharma's objectives for scalability and engagement, earning positive feedback from the client.

Medac Pharma