Case Study: T. Rowe Price accelerates bond deal decisions with Genesis PBI

T. Rowe Price accelerates bond deal decisions in 2–4 hour windows with Genesis

T. Rowe Price, a leading global asset manager, faced challenges in global fixed income markets due to fragmented dealer communication and manual workflows. This made it difficult for their teams to monitor new bond deals, collaborate efficiently, and respond within short allocation windows, complicating their investment process. To address this, they partnered with Genesis.

Genesis deployed its Primary Bond Issuance (PBI) application to centralize deal data and streamline workflows. The solution aggregated data into a single real-time view and integrated analytics and order management, enabling superior collaboration. As a result, T. Rowe Price accelerated its decision-making within tight pricing windows, improved its ability to secure allocations in high-value deals, and established a scalable, repeatable investment process across its global fixed income teams.

T. Rowe Price