Case Study: Maxim Healthcare launches Villi with Genesis Inc

Maxim Healthcare launches Villi into test market in June with Genesis Inc

Genesis Inc partnered with Maxim Healthcare, a large privately owned healthcare services company, to help name, position, and create a new brand identity for an adjacent new business. The challenge was to launch a service focused on helping adults live independently in their homes and to provide peace of mind for their families.

The solution from Genesis Inc was the creation of the Villi brand, based on the idea "it takes a village," which offers on-demand support through trusted and vetted people in the community. The results included a successful relaunch into a test market in June, where in-market learnings are being applied to refine the concept and advertising.

Maxim Healthcare