Case Study: Vivactive achieves higher retention and subscription growth with GENE Commerce

Vivactive boosts subscriber lifetime value by 33% with GENE Commerce

Gene Commerce partnered with Vivactive to address the challenges of operating a complex, multi-brand eCommerce ecosystem in a sensitive product category. The goal was to create a more reliable platform that could reduce customer friction and improve retention across their brands, which include Incontinence Choice and AgeUK.

To solve this, Gene Commerce implemented a highly customized Adobe Commerce platform. The solution included a bespoke subscription system, AI-powered search with Klevu, and an optimized checkout with Yotpo reviews. The results were significant, with Gene Commerce helping to increase subscriber lifetime value by 33%, reduce churn from 57% to 39%, and raise over £100k for charity through integrated micro-donations.

Vivactive