Case Study: Tommee Tippee achieves global eCommerce growth with Gene Commerce

Tommee Tippee scales Adobe Commerce across 40+ sites with Gene Commerce

Tommee Tippee, a household name in parenting products, needed to evolve its ecommerce platform to meet rapidly changing customer expectations across global markets. Its platform initially required stabilization, prompting the company to engage vendor GENE Commerce for an Adobe Commerce rescue project.

GENE Commerce transformed the engagement into a strategic, long-term partnership focused on global growth. The solution involved scaling Adobe Commerce across over 40 sites, introducing features like express checkout, a bespoke subscription platform, and a custom bundle builder. This work resulted in improved customer journeys, higher conversion rates, increased order values, and the operational stability needed for international D2C expansion.

Tommee Tippee