Case Study: Southern Sheeting improves checkout conversion and platform reliability with Gene Commerce

Southern Sheeting boosts checkout conversion by 38.7% with Gene Commerce

Southern Sheeting, a modern trade customer, was struggling with an unreliable Adobe Commerce platform that could not meet the operational demands of their eCommerce business. They partnered with Gene Commerce to address issues with platform stability, checkout friction, and overall performance.

Gene Commerce migrated Southern Sheeting to Adobe Commerce Cloud and redesigned their checkout experience. This solution resulted in a 38.7% increase in checkout conversion, a 19% year-on-year improvement in conversion rates, and a rise in mobile experience ratings from 20% to 75% excellent. The vendor also helped stabilize the platform and improve its scalability for future growth.

Southern Sheeting