Case Study: OKA achieves higher conversion and AOV with Gene Commerce

OKA boosts UK conversions by 30% with Gene Commerce

OKA, a luxury retailer, faced challenges with its outdated Adobe Commerce platform, which was suffering from technical complexity and performance issues that hindered growth and degraded the customer experience. They partnered with Gene Commerce for a platform modernization to address these stability and operational problems.

Gene Commerce successfully upgraded OKA's Adobe Commerce platform, rebuilt key frontend experiences, and implemented a modern Vue checkout with integrated payments. This solution resulted in a 30% increase in UK conversion rates, a 20% increase in US average order value, and greater operational stability, providing a stronger foundation for OKA's future growth.

OKA