Case Study: Krispy Kreme achieves 4x online sales growth with GENE Commerce

Krispy Kreme boosts online sales 4x with Gene Commerce

Krispy Kreme approached GENE Commerce with a challenge involving a fragmented eCommerce operation. Their legacy systems and disconnected channels were creating friction across ordering and fulfilment, preventing the business from achieving the speed, flexibility, and scale needed to meet rising mobile demand and support stores that are central to the customer journey.

GENE Commerce replatformed the experience onto Adobe Commerce, creating a unified ecosystem that connected web, mobile, and in-store channels. The solution included a bespoke doughnut builder, dynamic pricing, and a mobile-optimized checkout. As a result, GENE Commerce helped deliver a 4x increase in online sales, from £1.5m to £5m, alongside improved mobile conversion rates and smoother operations.

Krispy Kreme